The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
Convenience & Value: Misunderstood And Misused Wellness Marketing Messages
Let's talk about competitive advantages -- those essential selling points that differentiate your health and wellness business from everyone else and therefore enable greater revenues, profits, ...
The Secret Menu: How Anti-Marketing Strengthens Customer Loyalty
If you've ever been a REALLY loyal patron at a restaurant, you know that most have "secret menus", not-on-the-menu items that only the regulars know ...
Hiring Key Advisors: How To Reference-Check Attorneys, Consultants, Accountants & Other Professionals
Many health and wellness leaders choose attorneys, accountants, tax advisors and other key professionals based on personality and gut instinct. Here's a better way to pick ...
