The Business of Wellness Blog
Advice, research, how-to's & guides for owners & business leaders.
Practical, seasoned know-how plus fresh takes that help you grow a successful, profitable and self-sustaining health & wellness business.
Top Picks
What Does "Diabetic Friendly" Really Look Like?
Wellness businesses have a great opportunity to capitalize on the growing market of people with diabetes -- IF they understand what customers with diabetes want. It's not just education, ...
But Will They Tattoo Your Name On Their Bodies? Ironclad Loyalty for Wellness Businesses
Do your customers tattoo your company name on their body? Here's how the Ironman brand has cracked the code on customer loyalty. Ask any Ironman triathlete at the Kona ...
The Ten-Question Business Plan for Fitness, Wellness and Healthy Lifestyle Businesses
Forget business planning software and business planning books. Building a successful fitness, wellness or healthy lifestyles business comes down to these ten questions: What specifically ...